One of the most significant factors of the choice of a product is packing. It has to be bright, interesting, drawing attention.
Important and that, how conveniently and easily it opens. Additional benefits provide to goods the image of a product on packing or a possibility of its visual assessment (a transparent window).
In the market packing carries out function of "the mute seller" for a long time, reporting to the consumer about the benefits and the unique commodity offer put in a product.